I created the in-store displays for a new TurboTax product. TurbotTax Live allows the customer unlimited correspondence with a tax expert while doing their taxes. 

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This is an online product. TurboTax wanted to test it in retail. I created several options that could be used in various retail stores. The  goal was to convey to customers that this is a NEW product. I had to show how this was different from the the other TurboTax product customers had been seeing in stores for years. The challenge was to show what this product was, how it worked and that it was an online product. The customer would actually be buying a code to use online and not a CD, like past product.s.